Expanding Your Horizons: How Legal Consultants Can Find New Consultancy Opportunities

Bernadette Mcdonald

You dream of a portfolio career, but you feel the security of a steady wage, even though the job that pays that steady wage isn’t exactly feeding your sole anymore. So how do you find consultancy roles that you can bolt together to create your ideal portfolio legal career?

Define Your Niche:

Identify your areas of expertise and define your niche within the consultancy market. Whether it’s contract law, intellectual property, compliance, training, or corporate governance, specializing in a specific area will help you stand out and attract clients seeking specialized knowledge and advice. Whilst the idea of a portfolio career suggests that you have more than one area of expertise, you have to market each of your areas, and we all have to start somewhere. Your portfolio starts with a single consultancy.

Showcase Your Skills and Experience:

Highlight your skills, qualifications, and experience in legal work, training, management, and other relevant areas. Create a compelling portfolio or website showcasing your past projects, case studies, testimonials, and client success stories to demonstrate your expertise and credibility as a legal consultant. Use social media or networking opportunities to talk about the things you do.

Network Effectively:

Leverage your professional network to uncover new consultancy opportunities. Attend industry events, conferences, and networking functions to connect with potential clients, collaborators, and referral partners. Join online forums, LinkedIn groups, and professional associations to expand your reach and visibility within your target market. The more people who know you or about you and know what you do, the more opportunities that you will be exposed to. In my experience, opportunities create ripples, and that one small consultancy piece you did will lead to lots of other opportunities.

Offer Value-Added Services:

Consider offering value-added services beyond traditional legal consulting, such as training, workshops, or strategic advisory services. Position yourself as a trusted advisor who can provide comprehensive solutions to client’s legal and business challenges, adding greater value and differentiation to your consultancy offerings. When we talk about legal consultancy, we immediately think about consulting to law firms, after all this is the environment with which we are most familiar. Cast your net a little wider. Your experience as a lawyer is valuable in many business settings.

Stay Informed and Adapt:

Stay informed about industry trends, regulatory changes, and emerging issues relevant to your areas of expertise. Continuously update your skills and knowledge through professional development opportunities, certifications, and advanced training programs to stay ahead of the curve and remain competitive in the consultancy market. Once you really get into the portfolio mindset, you see links between what you did on one project and how with a little research it’s a little step into another similar profession. You are no longer constrained by the boundaries of being a traditional lawyer.

Provide Exceptional Client Service:

Focus on providing exceptional client service and building strong, long-lasting relationships with your clients. Listen attentively to their needs, communicate effectively, and deliver high-quality, tailored solutions that meet or exceed their expectations. Happy clients are more likely to refer you to others and provide repeat business in the future. Your reputation is everything.

Collaborate with Other Professionals:

Collaborate with other professionals, such as accountants, business consultants, or human resources experts, to offer integrated solutions to clients’ multidisciplinary needs. By leveraging the expertise of complementary professionals, you can expand your service offerings and provide more comprehensive solutions to your clients. Your skills don’t have boundaries, so neither should your creativity. Stop thinking in a box, think client needs and solutions.

Market Yourself Effectively:

Develop a strategic marketing plan to promote your consultancy services and attract new clients. Utilize online and offline marketing channels, such as social media, email marketing, content marketing, speaking engagements, and thought leadership articles, to raise awareness of your brand and expertise within your target market.

Seek Feedback and Refine Your Approach:

Solicit feedback from clients, colleagues, and mentors to continuously improve and refine your consultancy approach. Don’t forget, you are new at this. You may be a great fee-earning employee but now you are doing something new, and you will make some mistakes. Actively seek input on your services, processes, and client interactions, and use this feedback to make informed adjustments and enhancements to better serve your clients and grow your consultancy business.

Stay Persistent and Resilient:

Building a successful consultancy business takes time, effort, and persistence. Stay resilient in the face of challenges, setbacks, and rejections, and remain focused on your long-term goals and vision. Keep pushing forward, learning from each experience, and adapting your approach as needed to achieve sustainable growth and success in your consultancy career. For now, it may feel that you are literally hopping from one tiny consultancy role to another but before you know it you will be juggling multiple contracts and opportunities will be queuing at the door.

By implementing these strategies and approaches, legal consultants can uncover new consultancy opportunities, expand their client base, and position themselves for long-term success and growth in the dynamic and evolving legal consultancy market. If you are thinking of developing your own legal portfolio and are not sure how or where to start, why not book an exploratory session with me Bernadette@thelawcoach.co.uk

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